Facebook Wake-Up Call

I just got a Facebook invitation this morning. This is about the fourth one I've received, and they come with this message:

Hi Donald,

I set up a Facebook profile where I can post my pictures, videos and events and I want to add you as a friend so you can see it. First, you need to join Facebook! Once you join, you can also create your own profile.

Thanks,
______

I haven't joined up yet, but only out of procrastination. Still, the report from TechCrunch on Facebook's deceptive claims as a social-networking safe haven are interesting: "Wake Up Call: Facebook Isn’t A Safe Haven":

Facebook just turned 5 years old. But a week that should have been filled with reflection and good times was instead marred by a series of breaking news reports detailing sex scandals, phishing, and other malicious activity on the world’s largest social network.

In his blog post announcing the 5-year milestone, founder and CEO Mark Zuckerberg wrote that “Facebook has offered a safe and trusted environment for people to interact online, which has made millions of people comfortable expressing more about themselves.” But is Facebook really as safe as everyone seems to think?

The peice recounts a number of sexual-lurking and other dangers in the news this week, then continues:

Since launching in 2004, Facebook has benefited from its public perception as a safe, clean site - especially compared to its biggest competitor, MySpace. Whereas MySpace allows users to customize their profile pages with graphics and audio (sometimes to the point of making them obnoxious), Facebook has maintained a more pristine environment, which certainly helps bestow a feeling of safety.

Facebook is also theoretically more secure. When it first launched, only users with valid university (.edu) Email addresses could sign up. Over the years the site expanded to allow high school students, and eventually opened up to everyone. But each group of students or coworkers is still segmented into different ‘networks’ - you can’t browse through anyone’s profile unless you belong to their university or company network, usually verified through Email. These roadblocks add up to make creating fake profiles more of a challenge, but as we’ve seen in the last week, they can be overcome.

Perhaps most important to note is Facebook’s relatively good security record up until this point. Parry Aftab, an independent online security expert who heads WiredSafety, says that there have been fewer sexual predator attacks on Facebook than its competitors and that her studies have found its security measures to exceed those seen elsewhere. She also notes that in general, users have behaved better on Facebook, and that teenagers have reported that they “feel safer” on the site.

But Aftab says that given how quickly Facebook has grown - it jumped from 100 million users last August to over 150 million users today - she isn’t surprised that some registered sex offenders slipped through the cracks. In her words, “if you have 150 million users, you’re going to have all kinds of bad people”.

So what measures can Facebook take to maintain its wholesome image?

Read the whole thing. It's an interesting piece for parents with social networking kids. My oldest boy's mostly logging on for Apple iPod downloads songs all the time (not Facebook, etc.), and I'm usually sitting right next to him on the other laptap in our living room, but we've all heard the horror stories ...