Penélope Cruz in 'Pirates of the Caribbean: On Stranger Tides'

I caught a brief preview of the new "Pirates" while watching television with my little guy the other day. I had no idea another version was coming out, and I think I skipped seeing the last one in theaters; but Penélope Cruz is fabulous, so perhaps the franchise is worth another look. The film preview is at the Disney page. And at Los Angeles Times, "'Pirates of the Caribbean' the latest film franchise to go for a four-peat":

When "Pirates of the Caribbean: At World's End" debuted in May 2007, many critics derided the third installment in the Disney franchise, calling its plot incomprehensible and 169-minute running time torturous. Newsweek prayed it was the final movie in the series; the New Yorker said a monkey delivered the best performance in the film; and Time suggested an alternative title for the picture: "Pirates of the Caribbean: At Wit's End."

Yet rather than sheath their swords, Johnny Depp and Co. restocked the eyeliner supply and relaced the corsets, signing on a little more than one year later for a fourth go-round. The copious haul of doubloons that Capt. Jack Sparrow pocketed worldwide suggested that with a little freshening of the franchise, audiences might be lured back aboard for yet another film.

"Even though the reviewers weren't crazy about the third one, it did almost a billion dollars. That's a big movie," says "Pirates" producer Jerry Bruckheimer, who, along with Disney, a new director ("Chicago" helmer Rob Marshall) and a new supporting cast, including Penélope Cruz, will bring another adventure in the eye-patch saga to theaters this week. "If we do a little less [money] on the fourth one, we'd be happy."

The return of "Pirates of the Caribbean" on Friday (this one is titled "On Stranger Tides") is part of a major shift in Hollywood, with studios now routinely pursuing a fourth picture in a series, often after an extended layoff — or even a fifth, in the case of Universal's current hit "Fast Five."

That "Fast Five" is of the "Fast and Furious" series, which has already made a cool $140 million and could get a sixth installment.

More examples at the link up top.